Amika Normcore Shampoo

Amika Normcore is an everyday hydrating shampoo  designed to gently cleanse and nourish hair without stripping moisture. It’s meant to restore hair’s “default state”—soft, smooth, and healthy. 

Key benefits

• 💧 Hydrates and softens hair
• 🧴 Gently cleanses without stripping natural oils
• ✨ Leaves hair smooth, shiny, and manageable
• 🌿 Color-safe and keratin-safe
• 🧬 Packed with vitamins and antioxidants for scalp and hair health  

Best for

• Normal to medium or thick hair
• Hair needing balanced hydration
• Color-treated or chemically treated hair
• Clients who want an everyday shampoo/conditioner rather than a treatment line